Overview

A successful business operating in the healthcare sector are looking for someone with strong experience of PPC and paid social to join as a Digital Marketing Officer.

Salary: £28,000 – £30,000

The Role

  • Raising the profile of the company’s brands
  • Driving engagement with their target audiences through the planning and execution of digital (including email) marketing campaigns
  • Optimisation of web assets and creation of digital content including email templates, newsletters, graphics and videos
  • In addition to this you will be responsible for analysing and reporting on visitor data and devising new ways to maximise visibility and reach of content assets through SEO

Key Skills/Experience

  • Previous experience in managing digital marketing channels
  • Confidence working with Content Management Systems including WordPress and call tracking analytics software
  • A sound analytical understanding of Google Analytics and a good knowledge of SEO principles
  • Experience of using design software (e.g. Illustrator, Photoshop) to create engaging content for digital channels
  • An understanding or some experience of effective use and production of video/podcast content
  • Strong organisational skills
  • The ability to work as part of a team and confidence to work independently if required
  • The ability to build relationships and communicate effectively at all levels, internally and externally

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