The rise of social media recruiting

World gone social

The world has changed irreversibly. Whether you think it’s for the better or the worse, it’s undeniable that technology and social media have become an integral part of the world we live in, permeating every area of our lives.

According to recent research, the average person checks their phone 150 times a day, has five social media accounts, and spends an hour and forty minutes perusing these networks every day. Social media usage now accounts for a quite astonishing 28% of all the time spent on the internet.

The social media job board

Social media has changed every aspect of our lives, and the job market is no exception. Clearly, a world that spends 28% of their online time on social media platforms are doing more on there than just socialising.

According to research from Aberdeen Group, 73% of 18-34 year olds found their last job through social media. In today’s world, the line between active and passive candidates is becoming ever more blurred, and the vast majority of people (85% according to social media recruitment expert Matt Burney) regularly scroll through job opportunities on Twitter, LinkedIn and other social networks.

The perks of recruiting on social media

Of course, it’s not just candidates who are using social media to survey and assess their options. For recruiters, LinkedIn has long been a useful tool, but Twitter, Facebook and Instagram are now also becoming an increasingly important part of the recruitment process.

A candidate’s social media profiles offer an often invaluable insight into how they present themselves, their professional conduct, and their communication skills. A quick browse through a candidate’s Facebook profile can be enough to show a recruiter that they’re not right for a vacancy, whilst an impressive Twitter or Instagram account can be a real catalyst to move forward with an application.

As well as a tool for screening applicants, social media can also be a useful channel for finding and attracting candidates. At Kingsgate Recruitment, we know that jobseekers are actively looking for opportunities on social media, so we broaden our search to include networks like LinkedIn, Facebook, Twitter and Instagram. By combining social media recruitment with more traditional methods, we know we’re increasing our chances of finding the best candidates, meaning you get the right person for your vacancy.

Interested in working with Kingsgate Recruitment? Give us a call now on 0208 549 7212 or send an email to jobs@kingsgaterecruitment.co.uk to discuss your recruitment needs.

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