Overview
A prominent recruitment agency based in Kingston are looking for a Digital Marketing Manager/Senior Digital Marketing Executive to manage the digital marketing function for their three brands.
Salary: Negotiable DOE
The Role
- Manage all digital marketing channels (e.g. website, blogs, email marketing and social media accounts) to ensure brand consistency
- Develop specific campaigns to create and maintain high levels of customer interaction
- Proactively generate leads through targeted B2B email campaigns
- Build high-converting PPC campaigns using Google Ads to generate incoming business leads
- Take ownership of the website, including content management via WordPress
- Manage and improve online content, considering SEO and Google Analytics
- Plan and execute social media advertising campaigns using Facebook Ads Manager
- Produce all marketing collateral, including blogs, whitepapers, leaflets, flyers etc.
- Manage B2C email/social campaigns to maximise job applications coming through the website
- Take ownership of social media accounts (Facebook, Instagram, Twitter and LinkedIn), sourcing, producing and posting engaging content across all platforms
- Monitor competition and provide ideas to stand out
Key Skills/Experience
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Experience with MailChimp is essential for this role (must be confident creating segments and reporting on campaigns)
- Previous experience with Google Ads and Facebook Ads Manager
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands-on experience with SEO/SEM, Google Analytics, PPC, email marketing and social media
- Strong written and verbal skills
- Previous experience managing social media accounts for a business, including Facebook, Twitter, Instagram and LinkedIn
- Previous experience with Hootsuite would be a major advantage