Overview

A well-known company based in Kingston are looking for a Digital Marketing & Account Manager to join the team and assist with marketing strategy and content creation.

Salary: £25,000 – £30,000

Marketing Duties

  • Develop and manage engaging website content
  • Implement strategies and tactics to engage, retain and grow our social media followers (LinkedIn, Facebook, Twitter, Instagram etc. …)
  • Build and manage a content rich editorial calendar that attracts a qualified audience to our websites (including blog posts, whitepapers, reports, etc.)
  • Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels
  • Create and disseminate vibrant and motivational internal marketing communications
  • Explore new ways to engage and identify our customers
  • Contribute to the creation of marketing support materials
  • Track, measure, evaluate and report on marketing initiatives
  • Track and report to senior stakeholders on the performance of social campaigns
  • Keep in touch with social media marketing trends
  • Be aware of social media best practice and translating these into recommendations for the business. Create a centre of excellence for social media

Sales Duties

  • Responding to inbound sales enquiries
  • Sending off of sales and marketing literature to clients
  • Producing quotes
  • Providing a contact list of potential clients
  • Arranging meetings for those clients
  • Assist in lead generation via social media.

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