Overview
A well-known company based in Kingston are looking for a Digital Marketing & Account Manager to join the team and assist with marketing strategy and content creation.
Salary: £25,000 – £30,000
Marketing Duties
- Develop and manage engaging website content
- Implement strategies and tactics to engage, retain and grow our social media followers (LinkedIn, Facebook, Twitter, Instagram etc. …)
- Build and manage a content rich editorial calendar that attracts a qualified audience to our websites (including blog posts, whitepapers, reports, etc.)
- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels
- Create and disseminate vibrant and motivational internal marketing communications
- Explore new ways to engage and identify our customers
- Contribute to the creation of marketing support materials
- Track, measure, evaluate and report on marketing initiatives
- Track and report to senior stakeholders on the performance of social campaigns
- Keep in touch with social media marketing trends
- Be aware of social media best practice and translating these into recommendations for the business. Create a centre of excellence for social media
Sales Duties
- Responding to inbound sales enquiries
- Sending off of sales and marketing literature to clients
- Producing quotes
- Providing a contact list of potential clients
- Arranging meetings for those clients
- Assist in lead generation via social media.