Overview
Our rapidly-growing client based in Bank are looking for a dynamic Digital Marketing Executive with solid experience across all key channels to join their team.
Salary: up to £25,000
The Role
- Build the digital marketing roadmap across all brands and channels
- Manage all digital marketing channels (e.g. website, blogs, email marketing and social media accounts) to ensure brand consistency
- Develop specific campaigns to create and maintain high levels of customer interaction
- Develop and write digital content and maintain content publishing editorial calendar
- Manage and improve online content, considering SEO and Google Analytics
- Act proactively to increase the company’s market segment
- Assist with the management of PPC Campaigns using Google AdWords
- Monitor competition and provide ideas to stand out
Key Skills/Experience
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics, PPC and CRM software
- Strong written and verbal skills
- Familiarity with Adobe Creative Suite an advantage
- Basic understanding of Google Analytics and Google AdWords
- Good understanding of online marketing including applications such as E-mail marketing, Google Analytics, Facebook, Twitter, YouTube