Overview

We have a role for Digital Marketing Executive, who will be supporting the needs of the Business Development team in a successful software business.

Salary: up to £25,000

The Role

  • Build the digital marketing roadmap across all brands and channels
  • Manage all digital marketing channels (e.g. website, blogs, email marketing and social media accounts) to ensure brand consistency
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Develop and write digital content and maintain content
  • Manage and improve online content, considering SEO and Google Analytics
  • Act proactively to increase the company’s market segment
  • Monitor competition and provide ideas to stand out
  • Lead generation and managing the lead/sales funnel

Key Skills/Experience

  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics
  • Strong written and verbal skills
  • Basic understanding of Google Analytics and Google AdWords
  • Good understanding of online marketing including applications such as E-mail marketing, Google Analytics, Facebook, Twitter, LinkedIn, YouTube
  • Strong communication skills – confidently be able to liaise with potential clients
  • Strong presentation skills – ability to present and attend company events/exhibitions

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