Overview
We have a role for Digital Marketing Executive, who will be supporting the needs of the Business Development team in a successful software business.
Salary: up to £25,000
The Role
- Build the digital marketing roadmap across all brands and channels
- Manage all digital marketing channels (e.g. website, blogs, email marketing and social media accounts) to ensure brand consistency
- Develop specific campaigns to create and maintain high levels of customer interaction
- Develop and write digital content and maintain content
- Manage and improve online content, considering SEO and Google Analytics
- Act proactively to increase the company’s market segment
- Monitor competition and provide ideas to stand out
- Lead generation and managing the lead/sales funnel
Key Skills/Experience
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics
- Strong written and verbal skills
- Basic understanding of Google Analytics and Google AdWords
- Good understanding of online marketing including applications such as E-mail marketing, Google Analytics, Facebook, Twitter, LinkedIn, YouTube
- Strong communication skills – confidently be able to liaise with potential clients
- Strong presentation skills – ability to present and attend company events/exhibitions