Overview

One of the UK’s largest software companies are looking for a dynamic marketing professional with a diverse skill-set to join them as a Digital Marketing Executive.

Salary: up to £30,000

Key Duties

  • Be passionate about finding new opportunities through proposition marketing
  • Develop profiles to segment customers, leads and prospects database and use sources such as LinkedIn to assist with lead generation and revenue growth
  • Update website copy, assets and landing pages via the CMS
  • Increase SEO to website including links across other websites
  • All aspects of email marketing overseeing multiple campaigns
  • Provide creative input for all aspects of marketing campaigns
  • Produce monthly reports on campaign performance and lead generation
  • Administer SEO and PPC programmes using appropriate tools, e.g. webmaster tools
  • Distribute content via all appropriate channels including blog, social media, email and website
  • Assist with increasing our social media presence
  • Create monthly reports using Google Analytics
  • Assist in the creation of collateral, presentations and infographics
  • Contribute to internal communications on marketing activities and company updates

Key Competencies

  • Competent marketing communications professional who understands customer journeys and touch-points
  • Attention to detail to ensure accuracy
  • CMS experience, with at least a basic knowledge of HTML.
  • Experience of web analytics reporting using Google Analytics
  • Knowledge and experience of SEM/SEO/PPC
  • Familiarity with social media management, primarily LinkedIn and Twitter
  • Ability to manage a budget to deliver ROI through paid-for placements such as Google AdWords
  • Experience of email marketing capabilities, including the use of marketing automation (ideally Hubspot), personalisation, dynamic content and triggered email and workflow management
  • Understanding of the customer journey and the importance of A/B testing and optimisation
  • Understanding of HTML and database management/CRM
  • Proficient with Adobe Creative Cloud ( Photoshop or Indesign)

In order to be put forward for this or any of our vacancies, you will need to come in and register in our office in Kingston.

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