Salary: Hourly Rate: Neg
The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives.
This includes ownership of the setup, maintenance, and quarterly review of reoccurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the Direct Marketing Manager. This position is three months in length with opportunity to extend and/or be considered for full-time opportunities as the business may allow.
• Building email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns.
• Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
• Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.