Overview

A globally successful software company are looking for someone with strong experience across the whole digital marketing mix to join as a Digital Marketing Executive.

Salary: circa £30,000

Responsibilities

  • Building a reliable brand message.
  • Communicating and managing client relationships and target audiences.
  • Liaise with Sales on lead generation and return.
  • Managing the production of marketing material.
  • Conducting digital marketing campaigns for online channels such as website, apps and social media such as Facebook, Twitter, LinkedIn and Instagram.
  • Writing proof-reading and copy editing for e-communications.
  • Liaise and brief other professionals such as designers and printers.
  • Overseeing the upkeep of the client database.
  • Planning organising and attending events such as seminars and exhibitions.
  • Managing marketing and campaign budgets.
  • Exploring and maximising gaps in the market.
  • Meeting clients suppliers and media.
  • Some travel may be necessary.
  • Oversee the research and analysis of market trends, campaigns and assessing our ROI.
  • Ensure information and advertising is interactive i.e. case-studies and videos.
  • Track success of marketing campaign and present findings to senior management.
  • Using techniques such as SEO and SEM.

Requirements

  • Ideally 3-5 years’ experience working in a senior marketing role
  • B2B marketing experience including brand optimisation experience
  • Experience of managing client relationships – internally and externally
  • Leading campaigns and events using DM and technology
  • Previous responsibility for proof-reading and copy editing
  • Experience of copyright patents and logos
  • Experience of liaising and briefing other professionals
  • Managing and the maintenance of client databases
  • Experience of working to budget
  • Experience of SEO and SEM
  • Microsoft Office package including outlook

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