Overview

Looking to take the next step in your marketing career? A leading provider of tailored holidays are looking for an experienced marketing professional to work under their Marketing Director.

Salary: up to £40,000

The Role

  • Develop and implement marketing and direct marketing strategies for the company, ensuring it complements the overall company strategy
  • Manage the overall direct marketing budget and prepare  financial reports for Senior Management
  • Plan, manage and execute multiple direct marketing campaigns to our own database of customers across a variety of media and channels within agreed budgets to increase sales
  • Set creative briefs and oversee the content, creative and functional design, and production of direct mail items, other more general marketing literature, emails, trade literature in collaboration with the Travel Agency Team, and many key holiday brochures
  • Create, copy edit and proof  original messaging for direct mail and email, and when necessary for general marketing items, to ensure coordinated text across channels
  • Oversee print, postage  and production briefing and purchase across all campaigns
  • Utilize database marketing knowledge to analyse programme results to provide recommendations for next steps/roll outs
  • Liaise with Marketing Director and Product Teams to agree objectives and targets
  • Build strong relationships with a range of external suppliers and internal contacts and teams to ensure campaign delivery is on strategy, on time and to budget
  • Report, interpret and analyse marketing data and performance results; collate and present results, trends  and analysis for each direct marketing activity to Senior Management
  • Monitor competitor direct marketing activity to ensure the company keeps up-to-date with best practice and developments and pioneer new testing to support financial objectives
  • Lead, mentor and develop marketing team members with their knowledge, skills and execution of email and print marketing
  • Help drive brand awareness within our sector of the travel market

Key Skills/Experience

  • Knowledge and experience of delivering multi-channel direct marketing campaigns and of originating and managing direct mail projects
  • Experience of B2C email marketing
  • Excellent knowledge of data driven marketing techniques and customer segmentation
  • Brochure production expertise
  • Direct marketing budget management experience
  • Excellent understanding of buying post, fulfilment and print and managing campaigns and suppliers in these three areas
  • Good relationship and people management skills
  • Excellent communication, influencing and negotiating skills both face-to-face and over the telephone
  • Proven project management skills for end-to-end planning and delivery of campaigns with high attention to detail
  • Experience of managing conflicting and changing priorities, multi-tasking,  working under pressure to strict deadlines  and problem solving
  • Good numeracy to analyse campaign data, results  and trends for ROI, optimisation and testing to increase performance and decide future activity
  • Strategic thinker with an analytical mind-set but with a creative flare (to execute engaging and innovative direct marketing campaigns)
  • Ability to write creative sales and marketing messages
  • Strong proof reading skills
  • Strong computer skills, especially MS Excel

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