Overview

A rapidly-growing niche marketing agency based in Dalston are looking for someone with a strong understanding of both B2B and B2C marketing to join the team as a Marketing Officer.

Salary: up to £32,000

The Role

The role is split up into B2B and B2C responsibilities.

B2B:

  • Work with Head of Marketing to create and implement a B2B digital content plan for the year to ensure active lead generation and high content engagement rates with existing and prospective clients
  • Acquisition of customers utilising a full suite of digital techniques (SEO, PPC, social advertising etc)
  • Ensure digital activity is effectively optimised for Search.
  • Develop content in line with the content strategy – regularly refreshing content such as blogs, video, bespoke research pieces, case studies & images
  • Develop, maintain and monitor all social media channels. Grow followers & engagement in alignment with a social media content strategy
  • Experience of using an email platform (e.g. MailChimp) to create, send and report on email campaigns to existing and prospective clients
  • Experience of managing online PPC campaigns
  • Work with the Sales team to fulfil all client digital bookings

B2C:

  • Day-to-day running of 3 consumer websites
  • Work with Head of Marketing to create and implement a B2C website content plan for the year to ensure traffic growth, high engagement rates & drive revenue
  • Manage a team of 3 content creators & freelancers to produce content in alignment with the editorial plan– including copy, photos, videos, blogs etc. Full editorial control
  • Manage a part time Marketing Assistant to assist in the delivery of all marketing & comms activities
  • Management of SEO, PPC & social advertising tools to increase awareness and drive traffic
  • Develop, maintain and monitor all social media channels. Grow followers & engagement in alignment with a social media content strategy and placing tactical advertising
  • Experience of using an email platform e.g. MailChimp to create, send and report on email campaigns including newsletters
  • Management and fulfillment of weekly consumer competitions

Key Skills/Experience

  • Minimum of three years relevant digital marketing experience with proof points of B2B and B2C success & growth
  • Success in driving results through SEO, PPC and AdWords
  • Good capability within leading social media platforms, syndicating content and/or campaigns
  • Experience of online and offline marketing evaluation and using output to produce actionable insight
  • IT literate and competent in Word, Excel, PowerPoint and Outlook
  • Creative, proactive, resourceful and able to get work done quickly and to a high standard
  • Organised self-starter who’s able to pick up and work on multiple projects and work to tight deadlines
  • Experience of working with a range of stakeholders including external organisations, client & suppliers

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